On the surface, ArenaNet killed it at E3, kicking ass with a much-wanted and huge expansion for Guild Wars 2, one of the biggest MMORPGs in the market. The studio unveiled a massive new guild hall system, one players have been begging for, one that will satisfy everyone from teeny tiny guilds to classic Guild Wars fans. Those devs were riding high. They built it all up, and then they surprise-announced prepurchase tiers for the expansion. Cheering! Expansion! Woohoo! Take my money!